Showing posts tagged W.O.McGrory & Co

Managing Your Business in Uncertain Times

Knowing how to manage your business through these uncertain times is arguably one of the key skills that all business owners need today, but few may have. Here Bernadette McGrory Farrell of W.O.McGrory & Co has outlined some of the main points you need to be aware of to know you are successfully managing your business.

Firstly, know what stage your business is at, know what information you want to have at your fingertips, and be willing to work with your accountants, not against them.

So, what stage is your business at?

If you are still in the start-up phase, 1 to 3 years, typically you are

  •  A one man band
  •  Under capitalised, which means not well financed at the start
  •  No financial reserves to fall back on
  •  Inexperienced in being in busine
  • Trying to cope with everything
  • Still establishing a place in the market

If you are in the 3 to 5 year stage, typically you are

  • Learning how to manage employees effectively
  • Learning to delegate, which most business owners struggle with
  • Coping with rising overhead costs
  • Overtrading, where your business grows quicker than your profits
  • Doing crisis management

If you are in business between 5 to 10 years, typically you are

  •  Financing expansion and growth
  •   Trying to maintain competitiveness
  •   Controlling a growing business
  •    Struggling with indecision on the future path of the business

Recognising which stage your business is at is crucial to knowing what information and support systems you need in place to successfully manage it. Your accountant is the single most important element in putting in place a workable effective control system for your business.

So how do you deal with your accountant?

Do insist on jargon free explanations of all financial information

Do be clear what the key cost and income drivers are within your business and ask to have a simple financial recording system to monitor these key figures

Be willing to keep detailed records of all transactions in the business

Keep your accountant informed of all developments or changes within the business

Be willing to set annual/quarterly targets and to monitor progress

Provide your accountant with accurate stock/work-in-progress figures for management accounts

Your accountant should be providing you with

  • monthly/quarterly management accounts, detailed margin analysis, and ,comparisons against budget.
  • Budgeting and financial planning information
  • Capital investment information
  • Dealing with banks and other lenders
  • Dealing with the Revenue Commissioners and Companies Registration Office.

 Remember, a one-page summary of the key figures in your business is all you need on a monthly basis, you don’t need management accounts running to 6 or 7 pages simply because it is easier for your accountant to use the same format as the annual accounts. Have a one page report, which tells you what you need to know. Your accountant will help you decide what is most useful for you.

 Here is an example of what you might use as a one page report. But design your own, make it exactly what you want for your business.

        Summary of Critical Items for Financial Management Information

                                                             Current           Year            Previous

                                                              Period            to Date       Year to Date

Sales net of vat

(by key analysis if relevant, e.g. geography/produts etc)

Cost of Sales - analysed over key items

(e.g. Materials, production wages, consumables etc

each expressed as a percentage of sales)

Gross Profit and GP percentage

Key overheads (as a percentage of sales)

Net Profit (as a percentage of sales)

Debtor Days

Creditor Days

Stock Holding Days

Bank Position

PAYE/PRSI/VAT liability

Bank Loan repayment/balance

The above is a list of the standard items which should be on a one page summary of your financial information. If you prepare budgets each year then a column for budget and variance from budget should be included. In looking at the range of information which different businesses want to have included on a financial management report, the key is that if it is relevant to your business then include it, if n ot leave it out. The main thing is to keep it simple, otherwise it won’t get done.

Check out www.mcgrory.ie for more advice on this.